A dozen things I want to know about your ICO

ICOs are now a huge part of the crypto landscape. So many are appearing each day that it is impossible to keep up now.

My original article on how I find ICOs is almost antiquated even though it is less that 2 months old. While I still glance through lists it is hard to identify how I actually find them, perhaps I should keep a record (that is way too sensible).

When I do find a project I am interested in these are the questions I am looking for you to answer and in this order. Now, you might not answer them all, but someone will take a look and try to. I’m just going to give you brownie points if you don’t make me hunt it all down – that’s not to say I won’t cross check 😉

  1. What is the aim of your project?
  2. What benefits does the Blockchain bring to the project? Why is it the most appropriate solution?
  3. Why does it need it’s own token? Why can’t it just use Ethereum or another token for payment – or maybe just credit card would be best?
  4. Do you have a product/prototype/just a white paper?
  5. Who’s on the team?
  6. Who are your advisors? Why are they your advisors? Are they investing?
  7. How much have your team invested in time and money?
  8. How much is your token sale aiming to raise?
  9. What are you planning to spend it on and why is that reasonable for this stage of the project?
  10. How does your sale rank you with the other ICOs in the last, say, 6 months? (You might as well say as someone will do it anyway)
  11. What is your soft cap and hard cap? If there is a big difference, what are you going to do differently if you exceed the soft cap?
  12. What is the structure of your funding?
    • What is the total number of tokens being minted?
    • How much was raised in a private placing?
    • How much is offered in the pre-sale?
    • How long is the pre-sale?
    • How much is offered in the pre-sale?
    • Actually, why are you doing a pre-sale?
    • How much is offered in the ICO?
    • What happens to the tokens not sold in the pre-sale/ICO?

That’s your dozen (see what I did on Q12?) for starters!

There are a lot of questions, but there again you are looking at raising a lot of money.

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